Thomastik-Infeld The Brand Revolution

2019 is not only the year Thomastik-Infeld turns 100, it is also the year for change! Nina Haberlehner, Marketing and Art Director and her phenomenal team have implemented just that. With 36 video productions in Vienna, Cremona, New York and Boston, 265 sketched cartoon images on 100 years of company history, a brand new catalog, more than 20.000 words of stringtelligence – a one-of-a-kind information platform about strings, 4 tons of wood and tangible information for the homonymous exhibition, a string finder, an all-new website, an artist look book and a beautiful event in the Palais Coburg. Check it out!


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